:) @justtryme90 You are correct, it is a psychological impact of lower gross prices per X, not a dilution (which remains the same) impact which has the impact I stated above. I would refer this to my reply to @dantheman above to get an idea of my thoughts...
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Cool, I think we are on the same page about this then, judging by your above reply to @dantheman.
At least I'm not off in left field with my understanding.