My current job is to find growth hacks for the company im working at.
While studying different growth hacking techniques, I stumbled upon a very simple one that we can use to spread the word.
The Story Of The Hotmail Growth Hack
Back in 1996 Hotmail was faced with a challenge. They had to market their new browser based email and had no money left for a big marketing campaign. Back then, you could only use email on the computer where you had installed the email software on. Accessing your emails from any computer through hotmail.com was revolutionary.
They did a simple trick. On each users outgoing mail, they added a tagline as a clickable link that read “PS: I love you. Get Your Free Email at hotmail.com”. In 6 months they went from 20,000 to 1 million users. After one and a half year they reached 12 million users.
By adding a tagline to our emails we can easily and effectively spread the word.
A tagline could look like this. (David is not my real name and that is not my email address :) )
You can create a tagline in all your emails by adding a signature. You can copy and paste the tagline I made:
<a href="www.steemit.com">Join Steemit!</a> The Social Network of the future where users get paid for their participation. (This was edited according to discussion about a better tagline)
If you use Google Mail, this is how you create a signature:
https://support.google.com/mail/answer/8395?co=GENIE.Platform%3DDesktop&hl=en
For any other email provider just google "how to create a signature in hotmail/yahoo/me..."
If every user on steemit sends 10 emails with this tagline that will allready be over 1 million people reached.
Let's discuss a good tagline and maybe someone can make a nice html tagline with the steemit logo?
New Years is a great opportunity for us to send emails to everybody we know and to SPREAD LOVE and the WORD FOR STEEMIT as we do!
This post is 100% powered up!
Yes, great idea. I think I'll add it to my email.
Thank you! Im thinking about putting it in my work email as I send out around 20 Emails per day but they probably won't like it :)
Maybe if you start a work related steem blog it would work.
I will ask, although they do not take blockchain seriously yet.
I really like the idea too. Might it be better if people can customize the message and maybe give them some ideas on what to say in case they are not sure what to say.
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Adding this tagline in email signatures is great, although it may seem a bit disjointed on a lot of the content we all might send out. I really think we need a simple tagline like this as an announcement bar on top of the site, or a banner image in the side columns of posts. Tastefully done of course.
As it stands now, I believe if someone lands directly on a steemit article from a google search, as opposed to the front page, there is nothing but the link in the top right corner that simply says "Signup." Your phrase is a lot more explanatory and already contains a hook.
I'd argue that perhaps "users get paid for their content" should be instead "users get paid for their participation." We need to encourage the addition of more participants that may not be content creators in the sense we define them now.
Very good point. I like "participation" because many people who I talked to about Steemit said that they didn't know what they could contribute.
I have this feeling that the tagline should not contain upper case letters. Then it would look less aggressive and less like an advertiesment. What do you think?
I hadn't really noticed it at first, but I'd agree. The caps make it look like a title, and it works better as an aside or personal note. The hotmail example went a step further with a P.S. I love you! Something more personable than "Join Steemit!" could even be brainstormed.
P.S. Be part of something great and join Steemit...
P.S. The world is changing...
P.S. Discover Steemit, the social network of the future...
I think I love you doesn't work anymore because everybody associates it with the I Love You virus.
Its a nice idea.
I do however believe we need to figure out why people do not engage enough on steem. We have a use retention issue. So i think there is something at the core of steem that need fixing.
I think there are already things being worked on: steemports as an example will be a great way to allow outside money to come into the eco system.
Overall we need to find ways how outside money can enter the ecosystem and reward all of the users that provide value.
Not a bad idea. I think you meant 1996 not 1966. Unless they were just WAYYYYY ahead of their time.
Thank you for pointing this out! I will correct it.
멋진생각입니다.
대단히 감사합니다.
나의 이메일 서명을 바꾸었습니다.
정말 근사 하네. 덕분에 Steemit이 정말 도움이 될 수 있습니다!
So cool, thanks, this can really help Steemit!
감사합니다. @homosapiens 님에게도 늘 행운이 함께 하시길 바랍니다.
Great idea:)
Excellent idea!
I really like it!
Great idea,
one improvment may be to add your ref link for steemit.
ex: https://www.steemit.com/?r=taskmanager
I will repeat this one more time. No! Every time when I see a ref link, I am asking myself, whether someone who gives it to me actually want to help me, or just want to use/screw me.
Everything with reflinks looks like scam. You do not need reflink to actually take a profit from new users. If someone will be happy that he or she joined to steemit, for sure you will get new follower, and then you will benefit from that fact, that someone will see your post.
In summary:
No to reflinks! A lot of people wrongly consider steem as scam. Please do not give them yet another argument.
Damn dude, well said..... my bad
I agree, at the beginning, when it is still unknown, it is better just to provide a simple link. When a website has become generally known, then you can start with reflinks and referral programs etc.
@noisy what exactly is a reflink? Is it a link to my profile?
Usually a reflink is a link, which contain information, who bring you to the particular platform.
What a great idea! Lets get the word out!
Resteemed!
Great idea. Some other steemians and I have a channel on steemit.chat where we brainstorm ideas like this and I think your input would be valuable. If you join steemit.chat and DM me I'd be happy to chat about it and shoot you an invite.
Done
i am in favor of millions
me too, would be awesome :)
nice little marketing tip,thankyou
I enjoyed this informative post....for someone like myself who is NOT computer savy. This is good content.
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I think I will include my steemit profile page link in my signature, as they will click this and want to see more.
Great Idea man! Simple yet effective!
you should really consider putting together a group of people who did this (and added your email). Then we can compile them and give a large pot in a random giveaway to those who send to everyone in their email list :)