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Content creators are paid by the inflation. They are the PR engine that bring all the boys to the yard. As an investor you can sell/convert your upvotes to a profit or create your own brand to push. You invest in steem because you think the core values of the platform will make it grow. Free speech, the money system and open innovation at the edge.

Ok, that make sense. I'm thinking of it from a pure risk/reward standpoint.