It was not "designe" this way. This is a change, made by one developer, disagreed with by others. And, if you don't build the value in from the beginning, the site is highly unlikely to become more relevant over time, due to entropy. Things in this universe rarely become more organized.
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So far the disagreement has been just opinions without any good plans how to actually make things differently. It will take a lot of time and resources to make big changes to the system which the critics don't usually understand.
Then why was it originally the intent, it seems, to make the payouts continue? The talk of developing quality content, only to shelve it 30 days in is bullshit. That's not how content creation works, something that people who think appealing to the lowest common denominator can build a quality platform don't seem to understand. It creates a need for an ever increasing volume of content to serve a larger audience and all of it will be short lived crap, or self referencing.