You are right on Robert, but in my opinion the process of fine tuning the content, that is of growing in quality, needs to be preceded by a healthy amount of active people using the platform.
If we had a blockchain with only 5000 users, it would be a hard sale to pitch, to say that the coin is worth more than mere cents, but if we grow to millions of active daily users, a high valuation is almost a given.
There will be a stage where promoting steemit might be, and I will say might, not as important, or at least not priority #1.
We are at about 60k active users a day, the number, as impressive as it might sound, it's actually pretty small, it needs to triple, quadruple if we ever want to see a steem catch up to BTC's growth.
But i'm not disagreeing with you.