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RE: Get Paid Not Pwned - the Power of Slogans.

in #steemit8 years ago

Well...I think having more than one slogan would be too complicated, or show a lack of focus. Gab.ai hit the spot with "Speak Freely," as they're aiming themselves at folks who are reankled by Twitter's crackdowns. Therein, Twitter and Jack Dorsey are lolcows. That's why an abstract slogan works for Gab.

A similar slogan for Steemit is a real toughie, at least for me. Someone else suggested, "Penny for your Thoughts": it's shrewd because it doesn't inflate people's hopes. A related slogan would be "Get When You Give," but that sounds like a slogan for a non-profit....

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hehe Penny for your thoughts was me :-)

As you say with 'Speak freely' they are targets in single segment - disgruntled users.

I think (hope) Steemit should be more than just a place for disgruntled users to go.
Hence the desire to get as large a cross section of society as we can. The more diverse our users, when we come out of beta, the greater the chance the platform will take off.

Some of the questions around things like crypto and censorship wold be - Do users need to know that before they are attracted here? Or is it something they find out once their interest has been aroused?

If so, then the slogan should be aimed at arousing interest. The benefits of the platform - like no censorship, would then be explained in marketing material.

  • Like your social hot? Then Steemit!
  • Nothings hotter than Steemit
  • Dream it, write it, Steemit

Aw jeez; sorry I forgot it was you! Me and my damn memory...

Those ideas of your do sing...but the trouble with the first two is: they connote...something like 4Chan's /b, if you get my drift. "Where boobies?": that kind of thing.

The third doesn't have that drawback. Maybe play around with it a little? "Dream huge, write large, Steem on"?

Grr... I can't post a comment more than 6 deep.
Bugger.

So @nxtblg this is in reply to your comment.

hehe no worries :-)
I haven't been on 4Chan so I don't really know about the /b thing meaning boobies.

I think the last one has merit in that it can be altered slightly for different audiences, while still retaining the same mantra.
e.g.
Dream it, write it, Steemit
See it, photograph it, Steemit
Think it, build it, Steemit
Want it, buy it, Steemit
Have it, free it, Steemit
Like it, vote it, Steemit
Find it, film it, Steemit
Create it, share it, Steemit

How's that?

Dream it, write it, Steemit

This is my favourite! I think this is probably the closest to what you would see on a professional tagline for an advert. The only thing that is missing some sort of reference to earning or rewards.