Strictly speaking, good content is the kind of content that attracts readers. That's the essence of "good." How to get such content is another question, it is a question of the algorithm, the organization of the platform. Here on Steemit, the algorithms are not configured to highlight such content. Therefore, readers are not interested to dig into Steemit. Means its growth is limited. After all, Twitter, Facebook, YouTube, Instagram and other media eventually grew thanks to good content. All these platforms have their own algorithms for selecting good content. Hashtags, reposts, likes, recommended video from YouTube. Everywhere were implemented some ways to separate good from bad content. And it worked. There was a large audience of consumers.
When you have managed to create a good product and gain a large audience, it is not very difficult to get money. Even through contextual advertising you can get a lot of money. However, it is fair to distribute this money among all participants of the system, especially among those who created popular and interesting content. That's the idea on HUMEX - new media platform where good people get good reward for good content.
I know your heart is in the right place man, and I like what you're trying to create, but I think there might be a flaw in the business plan and that's a certain confidence in people's taste. I don't want to sound like I lost hope in humanity but there's shit tons of track records that prove that good contents does not guarantee popularity. Look at the music charts. Look at instagram and FB, how many times has a silly cat pic outpopulared a post with good content?
Like I said, I don't want to come across pessimistic, I'm just saying don't put too much trust into common sense and fairness, because we live in crazy times in which people are over stimulated with information. And I can speak from experience when I say that sometimes one is just too exhausted to dig into something that requires too much attention or thinking, so in a spur of mental incapacitation one can absolutely upvote a stupid cat pic over really good contents. So when you write your algorithms how do you compensate for that? Trivial shit is more popular in general than something meaningful, and that is what good authors are always struggling with, because it's unfair to them. Your up against the human factor, the sheopleness of the masse. Good luck my friend because you're gonna have your hands full.