Posting, getting upvotes, and also giving upvotes, is out of the scope of this project. A downvote most always feels unjustified to the one receiving it.
If you really feel mistreated, bring it to the attention of the community. People in steem.chat #general or #steemitabuse are usually very helpful in these rare cases where your reputation got ruined for no real reason.
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I'm not talking about personal experience, but I've seen it a lot in the whale wars. People commenting have been indiscriminately downvoted - like a guilt by association kind of thing - and I think it's been happening on both sides.
It has the potential to become a bigger issue as more players come into the game.
Hopefully helsing will help to calm all that down a bit.
If you get involved in a "flag war" as a bystander, it can happen that your reputation goes down. I don't necessarily see that as a bad thing, as long as the account isn't nuked completely. I don't have an overview how often that happens, all cases I saw were solved by the community.
However, helsing is not intended to bring life. That would need an account optimized for reputation, something he won't care about.