I would suggest that a continued effort be made to bring down the difficulty level.
Before we can ever hope to onboard the masses there is a massive need for removing the technical jargon and overcomplicated nonsense that surrounds Steem. RC's, VP, SP, Steem SBD, different recharge rates for VP and RC's, multiple keys, upvotes, flags, dust vote levels, curation, lost curation rewards for voting early, and so forth are all hurdles to a new person.
People don't like to feel stupid. They would rather just say screw these snobby jackasses and all their nonsense I'll stay on facebook and Instagram.