Thanx @ned for letting us know you are getting your stuff together in a structural solid manner. Without jumping on the advertisement wagon people are screaming you to use. I applaud you for that. They are non disruptive thinkers imho, only hoping to safe their own investments instead of believing in what your mission was in the first place. The whole world hates advertisements and if that is the only way to generate revenue while bringing down user experience, you better stop, we already have enough advertisement (company) driven bogus online experiences. People jumped upon your innitiative idea to disrupt the world an rethink the online experience in combination with blockchain technology.
Part of a quote (which I found to be quite suitable for you) from mr. S. Jobs:
While some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Stay innovative and disruptive. Thank you for being transparent