Fb is just confirming it takes blockchain very seriously as it is seeing its platform is the past and present business model but platforms as Steemit are the future.
More and more Fb users are complaining about censorship, private data usage and visualizing algorithm controlling what you get to see on your wall. All that is due to maximizing benefit for just the centralized company Facebook is today, and that business model started to end when Bitcoin was born.
It is a clever movement to start exploring new Business Models while you still enjoy a nice revenue stream, the question here is if they will manage to "clean" their centralized image and be able to emerge as a decentralized company. I have my concerns they will do.
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