I think you hit on one of the key points about "work it like a job" if you want to make money at it like a job. I think many get the idea of "hey I will just post some stuff and get rich!". I have hopes of posting quality content and growing followers over time and not looking for quick riches, although that would be nice haha.
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Yes. I've been able to do quite well on steemit over the last two months, and it's because I devote a lot of time to it. If anyone did the same with a mind open to learning, they will have similar results :D