Simon Sinek would say we Got to Start with Why.
I think the money angle is ill-conceived because payouts are low and not cash.
Viral is good, but I share across other platforms and just end up with readers / audiences who are not steemit users and so no upvotes for me. Sure they might join, but I have my own message and content to deliver and can't always be pimpin' steem.
That's a great book that I have given to so many friends. It really is true that success is driven by they "why" and not the "$$$"