Not to be negative, but I think it's worth asking the question of whether Reddit is a good place to recruit new users from at this time, before spending too much effort on making things better there.
My own answer is that I'm really skeptical. I like some subs, but even in them Reddit is largely full of people who really love to hate on the topic they're dedicated to. And of course there are several more-well-known subs that we really don't want flooding us.
Of course you can recruit whoever you want, but I hope you have a plan for how they're going to add value here somehow. How that works with the generic Reddit user is not obvious to me.
Reddit slants neo-lib to socialist and is very pro science, so most of them are automatically put off by the political slant of some of the larger authors on steemit/minds, they'd basically need to be purged for there even to be a chance of them wanting to touch the platform. Some of the most popular authors on steemit are definitely supported by the facebook and youtube-dwelling old people conspiracy types who are the bane of redditors.
And even past that the voting mechanisms on steemit are problematic to anyone who wants equal voting power to say the least.
But it's still a good endeavor because it's one less way in which we look retarded by default to those who don't use steemit but want to see what it's about.
There are giant subreddits for anything you can imagine full of people with completely different points of view. If you look closely you can find almost any audience you want besides teen girls. I noticed a few boards devoted to female interests, but the only one I saw that gets much play is "ladyboners" ( and maybe "feminism" but I stopped going there years ago)
I'm very familiar with reddit. 2xchromosomes and mua are some female-focused subs.
Well for one random example, I lurked on Reddit and actually the subreddit for steemit definitely put me off. And I can tell from the comments here that I am not alone here. I think at the very least it is useful to clean it up. If you ask me, it is absolutely worth it, and I don't think the cost is that high especially since I suspect a lot of Steemians are redditors too (well, enough to pop in there once in a while anyway)