I agree with this approach! It gives people incentive to read your posts and is a nice way to promote engagement!
I think that's the real kicker, steem is best when people talk, so voting comments is really important.
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Yes, I see this encouragement to engagement as a way to bring value to Steem. If at first people engage for money, after a time they get used engaging so most of them will keep doing it after the rewards get lower or even disappear. I guess this is how Steem is designed to work after all :D