More than his metric is flawed.. Using censorship to drive profit is evil.
Period.
Wanna use your stake to improve your ROI? Go ahead and promote content you find worthy, and beneficial to your interests. Censor posts you find counterproductive? You're a controlling, manipulative, would be master of thralls, and I will not bow down to you, and will join in reasonable and effective efforts to remove your power to do so.
I am not chattel, and will not be.
Edit: I am not referring to you personally, but using the word 'you' in a general sense. Sorry if that was unclear in the comment.