You've basically done great with well having the idea alone to build something with steemit and well I know bringing real time companies to a venture as steem and steemit will be difficult that's why I believe you wrote this Post really and well I think you should get a featured publication to the whole of Steem and currently I've resteemed and I'll Share to Twitter to. Okay to to the business.
As for delegation I usually explain it as having capital asset which people could borrow in real time and however automatically pays dividends for borrowing it and the most interesting thing is that it's safe to lend this capital asset which you've purchase with money because the blockchain handles the transaction with transparent.
Then upvoting is also using this capital asset to reward let's say consumers of a particular brand on the Steem blockchain, it'll be more like having another online opportunity to have more customers, sell their products and well they can tip these people who will patronise and reward their business with capital asset which they have purchased.
It's well challenging but I think this way isn't so bad, I'm not really a professional though so I hope it will make sense. I'm sorry I got the memo late.