This is awesome! I am especially happy about the rebranding . I’m sure a lot of people will be resistant to this but it’s not really a big deal in the long run. Goldmoney did this very early on as the the platform was first called “Bitgold”. The rebranding was to avoid confusion with Bitcoin which was just becoming popular at the time. At first there was a ton of flack for the rebrand but since the company was so new (just like steemmonsters) this eventually went away and now no one ever talks about the original name.
This is something I wish Steemit.com would have done about a year ago, but imo its still not to late to rebrand to avoid the confusion between the company, the app, and the blockchain.
Congrats guys for having the juevos to make this change so early on!