With digital, the way we consume has undergone profound changes. Today, with an internet connection, we can get what we want from our sofa. Our consumption process has never been as easy as it used to be.
This change in consumption habits has not left the fashion industry indifferent. Today, even before we buy a product, we spend more time looking for it on e-commerce sites to see its characteristics and composition than we do in physical stores.
It is therefore obvious that digital mutations have changed our relationship with fashion! So let's take a detailed look at how digital has changed the way we consume fashion.
The multiplication of e-commerce sites
The Internet has favoured the emergence of e-commerce sites. From then on, we have seen massive offers of fashion products online.
Thus we can consult the catalogues directly online without having to go to the shops. The geographical boundaries between stores and consumers have fallen. That was the very purpose of e-commerce.
In order for this new type of commerce to emerge further, it has brought value to customers: multiple choices, affordable prices and quality services.
Thanks to this new type of commerce it is possible to buy our clothes on the other side of the world without spending huge amounts of money on transport and logistics.
M-commerce and easy payment
To sell even more products, e-merchants have pushed their ingenuity further. They understood that their products had to be placed in our hands, in our phones. There are millions of us in the world who move around with this object every day and it was very important for e-merchants to be present in mobile commerce.
With advances such as the introduction of 4G, which allows faster and faster Internet connections and larger and larger screens, shopping via mobile is becoming easy and intuitive.
The sales process had to be simplified to the bare minimum to make it easier to buy in two-three-and-clicks. It is very important to avoid that the buyer leaves the site without validating his purchase. It is therefore to simplify the purchase that the mobile has become a future means of payment.
Logistics: free delivery and return
To encourage people to buy from e-commerce giants such as ASOS, Zalando for example have introduced free delivery and free returns above a certain purchase threshold. This is a factor that greatly influences our buying decision.
Posted from my blog with SteemPress : http://blog.economie-numerique.net/2020/09/25/how-has-digital-change-the-way-we-buy-fashion/