They are novelty coins like these.
https://steemit.com/steemsilvergold/@harleymechanix/crypto-conversation-starters-or-spreading-crypto-love-one-coin-at-a-time
Made in China. When I ordered my bitcoin ones off Amazon they had ethereum, dash, litecoin and steem.
Not any competition you need worry about. These are cheap curiosities to play with that some chinese manufacturer is pumping out to capitalize on anything crypto related. Like random companies adding "blockchain" to their name to get a bump in stock price.
The real deal is the silver round. At least so I've heard. If anyone wants to send me one I'll do a further in depth analysis. =P
You don't have a 2017 Steem Round yet man? You need to reach out to @sevinwilson, @coolbowser or @ejr I believe they are all selling some.
We're not worried about competition either, I think they are very different projects, with very different goals.
We are really just doing a service and making our rounds available on steemit as close to cost as we can, with the maximum community engagement we can get.
I been trying to win some in contests. @raybrockman