yes you'd be surprised how far koreans would go to 'save face'. i still get amazed sometimes because just when i think we've hit the limit, someone takes it to the next level :)
if recharging becomes as convenient as driving up to a gas station, i'd buy an electric car for sure. and also max distance per charge is still a major issue.
another barrier is government control. it won't allow any other brands other than hyundai to have the biggest market share. so until hyundai somehow comes up with electric cars that can compete against tesla, we won't see mass adoption in korea. not at least for a long time.