Well the Civets eat the coffee cherries - because on the coffee plant two beans grow side by side in a fleshy cherry - so I imagine they seem like a tasty snack like that. The raw beans we receive have been removed from the cherry - and then dried to a specific moisture level - so they are just dry and hard, nothing you can do with them in that state and not very appealing either. Once roasted we seal it bags straight away, and roasted coffee is not a particularly tasty snack - although we have a few customers who coat them in chocolate....
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That's a very fair point about the cherries.
I really like chocolate coated coffee beans. I get big bags of them every now and a again (when I have cash and feeling indulgent) from a company called Speedrange (which is mostly a herbs and spices site). I'm guessing the beans have to be roasted differently - be more brittle.
You aren't thinking of branching out are you?