Those bots are used to help promote things, which is a form of advertising. There's a reason why nearly every promotion/advertisement on the internet, on paper, and on television is labeled as such.
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Technically, this post could be considered paid programming(a form of advertising) because the slot was purchased, but there's no mention of that in the post. That's why I feel this approach is misleading. I feel the consumers of this content should be notified within the post and even the headline.
Advertising is a fact of life. We don't pay Walmart for leaving a flyer in our mailbox though. This author could advertise this "book", then people could decide if visiting his blog and supporting the book is something they'd be interested in. I would consider that to be an honest approach to advertising because that's how it's done. No author on this planet advertises each page of their book. This approach is actually quite silly and he's probably going to lose money doing this.
No author on this planet advertises each page of their book.
Hahahahah you made your point, agree totaly. 😂