That is debatable. What if there is no individual morality and it's just consensus? What if morality comes from God in the form of the holy scripture?
When you say "our reaction" you make a point that the reaction to the consequences is collective. So how can the morality be individualistic if the consequences are shared collectively? Finally how can a bot be "upset"?
I am just trying to make sense of your perspective because right now it seems all over the place.
The path is not important, the result is important. A bot is not upset, but not needed. @cleverbot