The sad truth is that the majority of people who trade crypto just simply don't bother trying to understand the fundamental technologies that drive the various token startups, so they are just simply not equipped to assess these types of investments.
It seems that the talking heads with the most followers in the blockchain space not only have a focus on trading and trend analysis, but also 90% of them seem to have only a vague understanding of how the software industry works, let alone how to assess risks to adoption or innovation gaps.
What this says is that a large number of people are far more interested in how they can make money off of cryptocurrency versus trying to really understand how any of it works beyond the sales pitch.
In our culture, over 3x more people study business management than STEM. The tendency towards day trading over researching fundamentals is a reflection of this.