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Yep, it is still going on. As long as the scam websites can’t be taken down, the hackers can have their way...

what does the fake grumpy cat message look like?

It looks exactly like the real grumpy cat message (of which you can see an example here, but the ‘Learn More’ link redirects to a phishing site, like steemil.com or steewitt.com (there are more of those)