An “Ultimately Simple guide” to Instagram for Entrepreneurs. Build and Grow your Business through Instagram.

Always remember these things when you start. Essential knowledge for any instagrammer. Simply briefed guide.

Instagram is a next-generation social media platform with more than 800 million monthly and 500 million daily active users. With this kind of numbers, it’s the perfect platform for your business to grow. Using these tips, you’ll dominate Instagram in no time. So, let’s get started.

The first impression always matters, when you go to an interview, business meeting or anything and the same thing applies to Instagram, your profile should be neat and well arranged. here’s what you have to do,

The DP (display picture) is your brand image which will appear everywhere throughout Instagram. A clear, high-quality image of your logo would perfect for this. Just make sure it’s good and eye-catching.

you should provide the viewers a positive first impression with 150 characters. write something about the company’s vision, or the services you offer along with some contact details. like this,

Don’t just keep posting like a typical Instagrammer, look if what you’re trying to post-match your feed. By maintaining a pattern when posting will help you create a beautiful feed and to get users follow you when they come to your profile. Applying the same filter to make every post look more connected to each other is a really good way to make your feed more attractive.

Content is the most important aspect that any Instagram should look for. As someone who’s trying to build/grow your business, the content you put on Instagram would have a clear effect on how people see your company. Maintaining the quality of what you post will help you give the world a positive impression on what you do.

This is one of the biggest mistakes companies do when they first start using Instagram. their feed is filled with business posters with some kind of service included in them. No one like to see business posters on their own feed. without doing that, do something creative. Post about the people in your company, post about social events that you contribute to, post about your company culture, showcase the creative side of your business, that’s how you attract people into the business. Focus on the solution more than the product.

Use hashtags in each and every post. but don’t overuse them. Hashtags will help you get more engagements on Instagram. Hashtags will categorize your post into a group which uses the same hashtag. eg: If you use #business in your post, your post will fall under the business category which has posts with the same hashtag in them.

Instagram Stories are slides which will disappear after 24hr of posting. You can practically engage with a large no. of users within that 24 hrs. Some businesses ignore this feature on Instagram and keep posting the traditional way. they don’t know what they are letting go.

The main advantage using Instagram stories to promote your business is that they pop-up at the top of each user’s feed. Most of the people these days don’t scroll through their feed to find what new, they look for new stories and keep going until all of them end. You can tag other users in your stories which is basically a really good approach if you’re thinking of collaborating with other influencers or brands. Using hashtags within your story will also help you get more views. With stories, you can Advertise, showcase and Engage. So start now.

Holding contests are good ways to get more people find you.It let you engage with your followers in a really good manner. You can hold simple giveaways and grow your follower base massively.

Instagram let you promote your posts to a target audition which fall under certain criteria. You are required to pay a little amount for this. Promotions will expose you to the community which will ultimately help to dominate Instagram.

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