One the open secrets of Toronto’s tech startup community finally got official confirmation Tuesday when the booming social media service Snapchat announced its 150 million daily active users would now have in-app access to Bitmojis from Toronto’s Bitstrips.
Back in late March, when news that one of California’s hottest startups had purchased the somewhat obscure to Canadian company the valuation was pegged close to $100-million by some sources. At the time neither company confirmed the relationship, and in June Snapchat opened a small and separate Toronto sales office to tap the Canadian market for advertising opportunities.
Full article - http://www.theglobeandmail.com/technology/tech-news/snapchat-builds-bitmojis-into-app-confirms-acquisition/article30975847/