I think that these days people struggle with trying to impress the audience rather than offer something to the audience. they try to tailor for engagement and it not only puts pressure on them, it makes what they deliver shallow and contrived which results in poor engagement anyway.
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Yeah, I agree with that, but in the other way, we have people who create posts without any content, and don't engage with audience too. I think we need to have a balance, but furthermore, always be engaging with people.
Cheers!