Now, customers of American Airlines can watch in flight TV and movies on their own computers, instead of being forced to stare at the terrible seat-back screens of old. Gogo Vision, as it is called, is provided by in-flight Wi-Fi company Gogo, and has been installed on all 15 of AA's Boeing 767-200 aircraft.
Right now, you're probably having the same reaction as me. Why would you want to pay to watch content on your own laptop computer, when you doubtless have movies and TV shows on there already?
On the upside, the "introductory" prices aren't bad, costing more or less the same as services like iTunes. A TV show will cost you a dollar, and a movie will be four bucks. If you don't manage to watch the whole thing then you can finish up back on the ground, TV shows stay available for 72 hours, and movies for 24 hours. You will not have to pay for Wi-Fi to access the service, either.
If these prices stick around, this could be a great emergency service for nerds who have forgotten to load up on in-flight entertainment ahed of time.