That's another good point. People have changed their behavior when it comes to purchase stuff online. We rather try to find what we need by ourselves and most of us will compare prices and services before deciding anything. What you say is that it might even be contra productive to send newsletters and mailings to customers...
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correct make sure that al you mails have a cancel option where people can easily cancel the email subsciption , that is the least you can do to keep them happy .
people these days easily leave a negative review for spammy mails ... that wil hurt you more in the end .