The distinction between STEEM and Steem is kind of subtle (similar to the distinction between Bitcoin (the protocol) and bitcoin (the cryptocurrency)). As far as I understand, "STEEM" is the token. "Steem" is the blockchain. You could go deeper if you're trying to tease out if it's the protocol, the code, or the running mainnet we call the "Steem blockchain", but we won't get into that.
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