They were very real, as was the offer for the BobaFett that is featured on this packaging that never got actually delivered.
The packaging is worth more than the toy is in most instances but at least with me, I would imagine that as soon as the item was paid for the box / package was immediately removed and probably destroyed.
I think you are right. I have a tub of GI Joe guys that are practically worthless because I actually played the crap out of them. Great memories!