If anyone is going to save the company and the family, it will have to be him. There's just one problem: he doesn't want to.
There are two kind of rich people. First are the once who actually make the money and the others are just being supported by rich people. They are used to getting everything they want without actually working for it. Once they have to do something, they have this kind of blockage. They are afraid to take responsibility to their own hands. They are just spoiled rats. Just like you mentioned “they are rich people who have no idea how the real world works.“