The efficiency of advertising is always being utmost important to an organization. The well integration of the underlying technologies will improve the trust and engagement ratio of Users, Advertisers and Publishers.
Ubex project is building a robust decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex uses Pay Per Action model, which is the most cost-effective option for advertising and is the most popular model among exchange members.
Blockchain
By using Blockchain technology, fraud can be prevented. Multi-level reputation tracking system for advertiser and publisher are developed by UBEX utilizing this technology.
Intermediaries between advertisers and publishers are eliminated thru the use of smart contracts. The storage of data in the ledger will be used for Artificial Intelligence learning. The information on publishers’ sites, ad contents, offers and the history of the participants are recorded. Publishers can tokenize their advertising slots and receiving UBEX tokens in advance.
Neural network
With the Advanced Neural, all information about internet resources and their users, analysis of users’ current interests and needs are used for the advertising system.
The most relevant and financially profitable advertisement will be selected and matched with the appropriate advertising format. There will be regression analysis of statistical indicators to determine the most relevant results.
Programmatic Advertising
The programmatic advertising is a set of methods for purchasing advertisements on the internet using automated engine and algorithms based on socio-demographic and behavioral data which can make decisions about a transaction without any human participation.
Ubex’s real-time trading facilitates buying and selling of each separate ad display through instant auctions. With the highly precise targeting, the buying of advertising space and the acquiring of the target audience can be done with very effective manner.
Pay Per Action
Pay Per Action is a program that allow advertisers to pay only for some specific activities performed by users. The PPA model such as Pay per Lead, Pay per Install and Pay per Sale of the digital advertising is the most cost-effective way of advertising and is popular among exchange members.
With the use of algorithms based on neural networks, users will be targeted with the most relevant advertisements. Publishers have less users bounces because the system can get rid of annoying advertising that does not match the users’ interests. Advertisers’ profits are maximized through this approach as irrelevant advertising displays can be minimized.
Ubex project is conducting an ICO now and this token sales will end on September 30, 2018.
To explore more info, please visit:
Website URL: https://www.ubex.com
Telegram group: https://t.me/UbexAI