Yea, it definitely needs to be completely braindead easy at that first level, but have accessible information for the users that want to learn more.
Also I totally agree about more gamification. I would add more fish levels more frequently that Minnow,Dolphin, Orca, and Whale. Each one is 10x the previous! There should be a lot more in the beginning then have if be more rare as you get bigger.
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Those are good ideas, especially making it so there are more fish levels to accomplish