Engagement is super tough to measure and I'm glad I'm not the one who has taken up that task. I know @paulag has been involved in an engagement league which tries to measure such things, taking into account more than length. If I recall correctly, they look at stuff like comment depth and # of replies.
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Thanks for mentioning her! I will definitely contact her, most probably in the next few weeks, so that we could potentially share ideas! There is always a better metric ^^