I believe the STEEM revenue idea is still being developed to be launched relatively soon.
Some of the categories, like Translations, Suggestions, Visibility etc. require the project owner to create a task request in order to receive contributions to their project. This was a necessary change due to spam complaints that we've been receiving in the past. If they don't come to us and use Utopian, they will not receive contributions to their project. This is the main reason why they are incentivized to come to us and use the task request functionality.