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RE: Please refer to the latest announcement

in #utopian-io5 years ago (edited)

Im glad you improved upon the perks but that is still too little im afraid.

I didnt want to be overly critical right off the bat and i wanted to wait and see how this would turn out.
It basically turned out as i expected.

The problem you have is that the campaign was very poorly thought out.
The marketing team did an extremely poor job of understanding what the targeted market segment for Utopian is, and when you dont understand who your target audience is then its clear that you will not understand how to attract their attention, what their needs are or how to get them to support the project.

The thing is that no matter how amazing people might think Utopian is... the ecosystem is such that you cannot rely on "charity" for funding. Especially when the prices are so low.
Ask yourself why SteemMonsters had such a successful crowdfund?

The best you can hope for right now, imo, is if some charitable whale drops a few thousand dollars for some "reputation". (I would target the vanity of a few whales that are known to show off the depth of their pocket.)

In the future, if you repeat this campaign, the first questions you should ask yourself is:

Is the person giving us money getting something he perceives as having equal value in return and is there a demand for what wer offering.

If the answer is:

Well they get to feel nice for helping us...

Then your campaign will fail.

To end this off... Create a token and do what SteemHunt did. Shouldnt be hard to create a token economy for Utopian.
Utopian is a superior project to SteemHunt and the only obstacle i see existing is if you decided to claim some kind of moral highground and not do a ICO, IEO.
Thats really the only way for you to get a significant sum to fund your project.

Good luck.

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Hello @lordbutterfly and thanks for your feedback. As I have said elsewhere the Indiegogo campaign is more of a chance for Utopian to be known and to reach a wider audience as at the moment we are quite in the dark compared to other platforms that have a similar concept. We haven't opted for a token sale yet as we believe that is not really in line with what we are trying to achieve, not mentioning the legal costs we couldn't cover at this moment.

I am happy the perks look better than before as lots of work went on them. These perks will have an equal value in return of the investment when the platform will gain enough traction, which is something we hope to achieve with the campaign.

We haven't opted for a token sale yet as we believe that is not really in line with what we are trying to achieve, not mentioning the legal costs we couldn't cover at this moment.

I would love if Utopian succeeds. It has everything set up for that already.
I cant speak about the legal fees as i do not have sufficient information but i cant emphasize enough the necessity for a token economy on Utopian if Utopian wants to succeed. There is no escaping that.
Being "shy" will not get you far and will only lead to STEEM losing a potentially huge project.
Utopian can be for STEEM what BTT is for TRON. Maybe not on that scale but can have a similar impact on their respective chains.
Just a bit more decisiveness is needed.