Promoting SteemCasino To Africans

in #utopian-io6 years ago (edited)

Introduction

My name is Aniekan Inyang and I'm a promoter of Open source project .
Steemcasino is the first casino built on the steem blockchain, unlike it physical counterpart it allows you to make wager in steemdollar instead of fiat. It offers various games such as like the physical Casino.
Steemcasino has a very easy to use interface, for users to play games like :

  • Jackpot.
  • Coinflip.
  • Rock, Paper, Scissors.
  • Mines.
  • Roulette.
  • Paker.

Here's the link to my page That I used for this promotion.

Audience

My targeted audience included people between the ages of 18 and over 65 of both genders. The audience had people with interests in pc/gamers and cryptocurrencies. Africa was selected as the target location for this promotion.

1 africa.png

Activity

I made a post on my facebook page 'Rayden Rocks Naija'. I made a post to introduce steemcasino to the audience encourage them to sign up. A link was left at the end of the post to sign up. The post was promoted for a total of five days. It started on 21/04/2018 and ended on 25/04/2018.

Here's the link to the post

Here's the link to the task request.

screenshot of the campaign post

2 ad word.png

Results

There were lots of positive response from the sponsored post. The post had over 14,000 reach, Over 170 engagements and over 200 clicks/action.
Below are screen shots of the results

Over 14,000 reach

3 14k reac.png

Over 170 Engagements

3 170 engage.png

over 270 clicks/action



4 clicks action.png

Below are ads result breakdown for the three ads strategy on the post. These include Performance and Demographic for Reach, Engagement and Links

ad 11.png

ad 12.png

ad 21.png

ad 22.png

Proof of Account Ownership

owner.png

Downloadable report

The downloadable report of the campaign can be found Here
or
Here

Thank you .



Posted on Utopian.io - Rewarding Open Source Contributors

Sort:  
  • The campaign resulted in a total of 89 unique clicks - below what the PO requested, and far below 1% CTR as required by guidelines. Such low performance is caused by ineffective targeting and ad.
  • The target audience size is far too big and targeting is inaccurate and unrefined.
  • In the future, please refine your ad copy.

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