One does not negate the other. Branding doesn't come at the expense of the development of content discovery tools for the community, or instead of a content plan across various channels where Utopian can reach the open source community on and off the blockchain.
We're trying to do all of the above, and it's logical than not everyone will like all our ideas and initiatives.
I am more than willing to listen to any ideas you might have on how we can better create blog content which drives the open source community, and what other ways we can keep people involved as we develop the frontend. Feel free to look me up on the Utopian discord - same account name. Or just type in a reply. I am grateful in advance! <3