Use the promote option that appears at the bottom of each article (costs 1 SBD). Besides, there are upvote and resteem bots that can help you to expose your posts to a much bigger audience. See @hottopic for example. Look at steembottracker.com for more information
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very helpful - thank you
The promote option doesn't do anything, you would just be wasting your SBD.
It puts your post up in the "promoted" page. It gives your post a little more exposition
But if no one votes for it then it goes to the bottom of the page...no real promotion. It's really a bad idea for someone with no following to burn their money in that way.
Most users are not aware that the promoted page was created to burn SBD back when the ratio of SBD to Steem was dangerously high. At present it serves no useful purpose.
Edit: I must correct myself, the more money you use to promote your post the higher it shows in promoted page. So if you are willing to pay to get exposure it might help you (as long as users actually view the posts in that page).