Digital Asset Creation — How to survive and thrive in the greatest game on earth (Part 1)

in #vleppo5 years ago

“The reason why one man is great and another man is living in mediocrity is simply because one understood the value of time while the other did not.” — Sunday Adelaja

“Doing everything yourself in order to ‘save money’ is a common mistake made by sole traders and small businesses. It is like working furiously to fill a bucket that is peppered with holes” — Vleppo

You’ve been sitting in a cubicle for the last 10 years, watching the clock ticking down slowly towards home time. You shift uncomfortably in your chair, breathe out slowly and then unload your creativity into delivering designs that you know will not be appreciated. You … just … feel … so … unfulfilled.

You know that for you, fulfilment will only come from working for yourself — it’s not that your day job is horrible it’s just that you’re not really cut out for wage slavery. Your inspiration doesn’t suddenly switch on at 9:00am and switch off again at 5:00pm.

There is something so alluring to be able to work through the night if your creative juices are flowing. There is the thrill of being the one that wins the business, adds value and kicks goals. You know what we’re talking about here — living the self-employment dream!

Sound familiar?

As any sole trader or small business owner in the digital asset creation sector will quickly rush in to say — reality doesn’t exactly line up with the dream. Outside of the mothership of corporate enterprise it is edgy and competitive and platforms like Fiverr and Upwork are only making it more so. Graphic designers now have to compete with equally skilled designers from Mumbai. Photographers have to compete with 15-year olds with smart phones.

Never before has the need to strategically think about your digital asset creation business been so important. In order to survive (and hopefully thrive) in this rapidly evolving space you need to seriously consider two crucial points:

  1. Your time is the real asset you are trading with; and

  2. Given your time is finite how can you (a) minimise cost (b) maximise revenue and © optimise your business processes.

We will be exploring this in the coming articles and how Vleppo is working hard to deliver the tools you need to succeed.

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