The benefit is profit. And since my bid was within the “Maximum Suggested Bid,” all bidders profit. As the numbers show.
Please understand that when you make a bid, you take a risk. That’s part and parcel of the bidding process.
Also, please click on the following link and scroll down to read my previous comment about using SteemBot Tracker. That will give you a clearer idea of what's involved in the bidding process on SBT.
Best of luck.