I agree with that, but how do you get them to focus on the content? For me, it's putting out educational content that can help others. This is where I get the most engagement.
Anyway, have fun in your Facebook groups. I hope you get all the attention you are looking for there. For me, I get all the attention I want here. ✌🏻
Probably a good and proper marketing would help. The wrong marketing attracted the wrong people. Both on Steem and on Hive too. Sometimes I still see people putting "vote, post, earn" stickers on various places. This marketing is attracting mainly the wrong people, and not those, who focus on content. Currently it is natural to have comments in Facebook groups. It should be natural on Hive too.