I don't know specifically who's on the team, but I have followed some of the discussion around that. There is apparently a significant security concern around exchange employees releasing their identity, as they hold the private keys to the massive crypto wallets needed for exchange liquidity. I don't know all the technical details there, but that's at least the message I've received, that it's generally not allowed for exchange employees to reveal their identity because it presents a security risk
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I don't know for sure if that statement is true. I made a google search for some popular exchanges and their teams are not so secret, but I can't say for sure. Anyway, that's a big concern for me because the team is A HUGE factor for success, so I am a bit skeptical for this ICO.
An important note, which I forgot to make, is that the exchange goes live on Oct. 10th and the ICO won't be until the 30th. They're building in time for you to be able to see the exchange in action. I'm going off of what I've seen and how they have conducted themselves over the past couple months. It's been incredibly professional, and they have a working exchange already in Beta, which is in my opinion already one of the best available