Community engagement is the key.
Paying for bots just to get on a trending page might bring you some visibility, but spreading the word through the community using various channels (steem.chat, discord, etc, etc.) should be much more effective, i.e. reaching actual people, not just pumping the value of post and pockets of vote selling services.
Of course that's not easy to achieve, because you can't get there by simply spamming with links. You need to actually connect with people and convince them to your cause.
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Thanks for the advice, I will do that. Thanks for the support as well.