Steem's current dependence on Bitcoin/Ether (since either can be exchanged for fiat easily) does make it challenging to attract new (non-crypto-people) big investors. Even referring to the Steem token as an "investment" is problematic. Perhaps finding a country whose laws would treat the Steem token as a collectible - like the digital equivalent of old stamps/coins/baseball cards, etc - would be a good start towards resolving this problem, as collectibles are treated with kid gloves by regulators in the US, Europe, and probably elsewhere...
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