The clickbait worked -- I'm glad I read it! HF21 makes more sense to me now and I will start thinking about proposals...
I think part of the issue is that we have creatives who are more prolific and have more time to create than others. If you can produce quite a lot, a 10 percent haircut and the opportunity to produce larger projects with the haircut is not necessarily too frightening. If you produce less, and tend to put so much work into fewer pieces, the idea of a haircut is maddening, and the other opportunities to create more for less don't appeal as much.