"heated topic" I saw that you did there.
Personally, you know how schools try to teach kids since young that smoking isn't cool?
On psychological level... it is!
The bad boy/bad girl stands out when they smoke. It is what it is.
I don't smoke, but I should think kids growing up would think it's cool because school says it's isn't. If the school says it's cool, they'd then try to think the opposite. Know what I mean?
Thanks @honeybee